Understanding women as consumers

notes from Top 10 Things Everyone Should Know About Women Consumers by Bridget Brenna

  • Women are the world’s most powerful consumers, and their impact on the economy is growing every year.
  • Women drive 70-80% of all consumer purchasing.
  • Gender is the most powerful determinant of how we see the world and everything in it.
  • Study women as you would a foreign market.
  • Women and men each grow up within a culture of their own gender. Cultural differences dictate language, behaviors and perceptions.
  • If women make up a significant portion of your customer base, they should be represented on your management team.
  • Research shows that companies with gender-balanced teams have a higher ROI.
  • Because women tend to have higher expectations for customer service.

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