Tapping female audiences

‘Transforming Hollywood’ brings together industry leaders, academics to discuss exclusion in Tinseltown (USC Annenberg)

Rosenberg said the entertainment industry can afford to put women both front and behind the camera on major box office hits because there is an enormous, untapped audience of girls and women.

“Women will go and see a movie five times, and buy the T-shirts, the CDs, the curling iron,” she said. “It always comes down to good stories. If you tell good stories that people want to see, women want to see, you’ll get a massive audience.”